How often do I need to redesign my website?

4/18/2014

What's the magic number?

Everyone’s always asking us, “How often should our website be redesigned?”. To answer this question, we’ve asked the experts. We’ve researched current trends. We’ve Googled it. And finally, we’ve thrown in our own two cents. The general consensus is at least once every three years, and here’s why: 

You need to keep pace with technology

Technology is changing so rapidly that if you’re not keeping up with current trends, it doesn’t just make you feel old, it makes you look old, too. Literally. For one, your website will be using technology that may no longer be browser supported, which means your content and site behaviors will start getting all wonky and weird on you. In addition, there will be updated technology that offers more effective, and way more cool, functionality that you aren’t utilizing. Lame.  

The way people view your site is changing

Screen resolution is constantly on the move; sites designed for 640 x 480 screen resolution are years dead; larger format sites designed for 1024 x 768 screen resolution are moving up to 1280 x 1024 and expanding the 840 downward. Screen resolution may soon not be an issue at all with responsive design (IF your site is built with that technology), but with the emerging tsunami of people viewing content on their smart phones and tablets, your site needs to optimized for all devices.  

Your website doesn’t reflect your organization anymore

Internally, a lot can happen to an organization in three years and it’s possible that the images and messaging you started with don’t reflect your current priorities. It’s important to view your site often with an objective eye and ask, “Is this how I want our members and customers to see us?” 

Design trends have changed, big time

Just as trends change in fashion, they also change on the web. Your site’s aesthetic is as important is its functionality and if it doesn’t look current, you’re dead in the water. Remember, your website is your first impression. Make it a good one.  

Even you are sick of looking at it

There’s nothing more ADD than a web surfer. Whether they’re looking at your site as a potential customer or a longtime member, people appreciate a fresh design, updated images and snappy content. Remember, your ultimate goal is to keep visitors coming back, not toss them into a narcoleptic coma. 

When considering a redesign, it’s most important to view your site from a user’s point of view. “Does it look current, is it taking advantage of the latest technology and do I want to come back?” Ask yourself those questions about once every six months and if the answer is “no” to any of the three, it’s time to make a change.  

Written by Brick River Technologies, Copyright © 2013


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