Facebook is one of the most valuable marketing tools available, and even better, it's free. Here are some tips on how to make the most of the opportunity to engage and build your audience.
When writing simple text posts, think "brevity". Posts between 100 and 250 characters (less than 3 lines of text) see about 60% more likes, comments and shares. Remember that a large percentage of the audience is viewing Facebook on their smartphones or tablets. If people have to “view more” to read your entire post, chances are, they won’t.
For the most part, people like to hear themselves talk, so why not give them another opportunity by attempting to engage them in conversation with posts that ask the user to “Name that caption” or “What’s your favorite memory”, or “Fill in the blank”, etc. Asking questions gets your fans thinking about your organization and offers them a way to share their thoughts with you and other members.
It’s been reported that Facebook posts that include images generate 120% more engagement than a post without anything interesting to look at.. In addition, the inclusion of photos or images take up a good chunk of space on a user’s News Feed. The image, along with the post message, are hard to miss, which is exactly the point.
Photo albums are a great way to highlight activities from recent events rather than posting photos or images in separate posts which starts to feel more like getting spammed. Encourage fans to post comments and thoughts by asking questtions to create an ongoing connection with your members.
This is not an exact science but once a month is not going to cut it. Facebook recommends posting once a day to keep your audience engaged and returning to your page. Experiment with posting schedules and message content-- with the improved Facebook analytics, you can check engagement metrics and see what connects with people best.
Facebook is a great way to promote your organization, but there’s a delicate balance between keeping people interested and completely turning them off. A good rule of thumb is to have one marketing message for every nine to ten informational posts.
Your cover photo is your opportunity to make a strong first impression. Choose a photo that embodies your brand and messaging, but keep it colorful and interesting. Also, make sure the image has a high enough screen resolution. Grainy cover photos scream amatuer and they’re not easy on the eyes, either.