By Paul Schneider
The Southern New England Conference of the United Church of Christ needed a brand spankin’ new website for their brand spankin’ new conference.
MA, CT, and RI merged to form a new super-conference more powerful than you can possibly imagine.
I had the (dis)pleasure of working with long-time customers Tiffany, the “nice” director of communications, and Drew her tough-guy lackey.
Drew is taller than me, stronger than me, and a champion fencer, so the only way I can say these things about him is by writing it 100 miles away from his face.
Tiffany is “nice”, to your face, but behind your back, she’s a dagger-toting character assassin.
This is why we did such a good job for them. Fear.
Anyhoo, the website, their glorious new website, is the merging of beauty branding and fastidious functionality. It gets their message across while making it easy for users to find stuff in a sea of stuff.
The blurred brand bar uses the denomination’s lovely and soothing colors and highlights the conference’s noble and inspiring values,
tabby interface brings the site’s most-accessed areas to the forefront.
When called upon, the shy and humble mega-menu offers quick-clicking to the site’s plethora of pages and resources. News, events, classifieds, resources, newsletters, photo galleries, videos, blogs, contact directories, and more.
To be serious for a moment, we had a great time working with Tiffany and Drew (as we always do) and feel like together with them we created something that will serve their conference for many moons to come.
View the site
Of the project, Drew said...
The author after Drew got wind of this article...