Five Emails With Five Snippets in Five Minutes

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9/19/2018

You know what we love most about the holidays?  Code Snippets.

Snippets are great any time of the year - but the holiday ones are the best! Pumpkin Spice Code Snippets, Mocha Peppermint... Kahlua Eggnogg...  all so good!

If you've never used code snippets - a great place to start is with a few of our easy Email snippets. 

The five snippets below are all designed to add some visual kick to your emails.  And they're so easy! You can learn all five of these in five minutes - four if you really concentrate!

Insert any of these in the body of any Email - just place your cursor on the desired line and click the    button in the toolbar.
 


You can read all about these and dozens of other Code Snippets - here in the User's Guide Snippet Library.

 

Email: Button

 

This one adds a link button to any page on your site - or any page on any site on the internet.  Just insert the snippet, select a button color, and enter the link.

Email: Registration Form


Some people just aren't going to register on time unless your remind them - again - with an email. 

Insert the snippet, choose a button color, and click the link to select a registration form.  The wizard will list the currently active forms in the system.  Click the one you want and .
 

After inserting you can select the button text if you like.  Just select the default text and type over it...

Email: Card With Image


Are you skimming this blog post to find the interesting stuff without actually reading all the blah, blah, blah...  Well that's how some people are going to read the email you send.  Use this snippet to grab their attention with an image, a headline, and a line or two of concise text.

This Snippet inserts placeholders for graphics and text.  Double click the image placeholder to replace it with your custom image.  Select and replace the text.  Even the super skimmers will take notice.

Email: Image Table (Framer)


There are a few snippets that will insert tables with placeholders for images and text.  This one is the most basic.  One click gives you a two column, three row table with placeholders for images and text.  This is perfect for three developers to wish everyone a Happy Thanksgiving.  If you have more than three developers - use the Email: Side Images (Framer) for additional rows - read about that snippet here.
 

Email: Grids (Framer)


Want a layout with images above your text rather than on the side?  Insert the Email:Grids (Framer).  It will prompt you choose a number of columns and rows - with placeholders for images above a text heading and sub-heading.

Your results with this snippet will be best if all the images used have the same dimensions.  Read more about that below if you have time...

Additional tips for people who like to read...

Are snippets really that easy to use? It seems so simple...

Well, yes, snippets really are that easy to use - we've worked hard to make them so.  If you understand a few basics about text and image formatting - your results with these snippets will be great every time.  Here are a few tips from our designers..

Standardize your Image Shapes

Lots of snippets create tables to hold images.  These tables generally work great if the images used are all roughly (or exaclty) the same dimensions.  Create a table grid to display a headshot of three employees - it will look great if the images are all square or all the same size rectangle.  But  use images with different shapes - and they may not look the way you like - unless you know how to get in there and tweek some code by hand.

As you build a library of images for your website - take the time to catalogue some square images, some 2x3 rectangles, and some 3x2 rectangles.  It's easy to create folders in Brick River to help you keep images where they are easy to find and insert - you can read about that here.

Let Brick River Shrink Large Images (but don't go nuts)

Snippets that use inserted images will do a great job of shrinking and cropping large images to fit the chosen dimensions.  They are not so great at stretching small images.  If the image is too small you will likely end up with some empty space where you don't want it.  It's best to choose an image that is larger than the target dimensions and let Brick River reduce it to size.  But don't go nuts... don't try to upload a photo that's 500 megabytes.  Steve hates when you do that.

Use Email Templates to Format Text

You get lots of tools for formatting images in the body of an email - not so many for formatting text.  That's because it's best practice to use HTML normal and heading styles to set font style and color.  In the Brick River Email system - you set these styles in your Email templates.  

It's not difficult to learn the basics of customizing email templates - you can find tips and a tutorial video here.




 

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