The email newsletter tool works in conjunction with the UMC Conferences' specific data structure. It's an easy-to-use email marketing tool that has many of the same features as generic email tools but some unique advantages. First, you can find and email people in your own way. Want to email "all the current lay leaders in a particular district"? Or all of your clergy and churches? No problem.
Then, because Brick River is also the content management system, you can simply drop in your news, events, classifieds, or blog posts - saving hours of time.