Fleetfooted. Lean. Beige. That's Paul Schneider. He built an IT career from scratch, using only his bare hands and a degree in English and Theater. In the nineties, he went to work for Cakewalk, thinking it was a bakery. Turned out to be a front for a music technology operation. He did it all—sales, product management, tech support, web design, killed a chicken or two (remember, he's a coyote). Got so hooked on the taste of web development he had to start his own company, Blue Sun Multimedia. Maybe you've heard of it? Didn't think so. Built it. Ran it into the ground. Started again.
This time he set up shop in an old brick building. Right on a river. Never could think of a name for the thing, but he knew what he wanted the business to do for clients. Which is, everything. Everything a nonprofit organization needs to operate, from contact management to email to event registration. He's been at it for over twenty years.
Of course, The Coyote can't sit still for long. On an extended Zoom call, he might have to switch off the video for a while and go practice the drums—which he plays like a feral animal that's had a lot of drum lessons. Cuz he's The Coyote. He's got one foot in the business world, one foot out in the wild somewhere, and two other feet that nobody talks about.